AdTech companies buy traffic from hundreds, sometimes thousands of different sources by way of publishers or agencies specializing in driving internet traffic which can significantly increase the amount of customer to a business thus, making them large amounts of revenue, …

How to Combat Malware & Traffic Fraud When Buying Traffic Read more →

At Avantis, a lot of our traffic comes from PPC (Pay Per Click) advertising using various platforms including the big ones, Google AdWords & Microsoft Bing. I thought I would share a few tips & tricks about managing PPC campaigns …

PPC Optimization Read more →